W+A’s Linsey Burch and Justin Schor to Present at ACT International Conference 2019 | W+A

W+A’s Linsey Burch and Justin Schor to Present at ACT International Conference 2019

Attending the ACT International Conference every year is a given for us. Hosted by the Association for Commuter Transportation, it’s a great way to meet up with old and new friends in the transportation field and to learn from others.

This year, we are pleased that two of our W+A TDM professionals will have speaking roles at ACT’s International Conference in New York City from August 4 to 7. Linsey Burch will moderate the panel Gen-Z’s: The New Millennials and will also be a speaker on the Targeted Marketing panel discussion. Justin Schor will present on Steps for Establishing a TDM Policy in Your Community.

ACT’s International Conference is the premier gathering of Transportation Demand Management (TDM) professionals in North America with hundreds of attendees from the United States, Canada, Europe, Africa, and Australia. Aside from the geographical diversity, it’s the variety of professionals who attend that motivates us to be a part of ACT every year. Conference attendees come from major employers, departments of transportation, municipalities, transportation management associations, metropolitan planning organizations, consultants, transit agencies, vendors, and other shared use mobility providers.

Here’s a rundown of Linsey and Justin’s panels. You can find them at the conference or online, too:

Gen-Z’s: The New Millennials

Monday, August 5, 2019 – 10:30 AM – 12:00 PM

Generation-Z, is a mobile-first generation. These individuals were raised in an on-demand society, where the desire to have information readily available and easily accessible has been engrained in their everyday lives for as long as they can recall, due to the ease and accessibility of apps and companies like Uber, Amazon, Google, etc. – companies who already know these individuals before they log in. Not only has this generation of individuals desire this information, they have come to expect it. In this interactive session, we’ll provide mini case studies and/or give specific examples of how to solve the problem.

Primary Presenter: James Wright, Partner, Pulsar Advertising
Speaker: Jeremy Holmes, Coordinator of Sustainability Programs, RIDE Solutions
Speaker: Mark Heavey, Director of Marketing & Advertising, Metropolitan Transportation Authority
Speaker: Kristin Shevis, VP Customer Partnerships, Via Transportation
Moderator: Linsey Burch, TDM Engagement Specialist, Wells + Associates

Full panel description

Targeted Marketing

Wednesday, August 7, 2019 – 10:15 AM – 11:45 AM

Considers the successful implementation of a target marketing strategy by a small TMA, Property Manager, Large TMA and large employers. We will examine how the market/organization was broken down by geography, wants, needs and mode availability, and how this was used to target each of these types of organizations. Targeted marketing can allow the smallest of firms with limited resources to successfully make an impact similar to the bigger players with greater resources.

Primary Presenter: Steve Wheeler, Managing Partner, CelWell Services
Speaker: Emily Cass, Marketing & Outreach Consultant, TRAFFIX Program
Co-Presenter: Courtney Reynolds, Project Manager, TranSystems
Co-Presenter: Michel Guillet, VP of Product Marketing, OneCommute
Speaker: Linsey Burch, TDM Engagement Specialist, Wells + Associates
Moderator: Lisa Kay Pfannenstiel, Executive Director, Movability

Full panel description

Steps for Establishing a TDM Policy in Your Community

Tuesday, August 6, 2019 – 1:45 PM – 3:00 PM

Are you looking framework to shape a successful TDM policy that can accommodate future growth and development while offsetting the transportation impacts of most concern to communities? Although every community is different and requires tailored solutions to address their transportation challenges, when it comes to TDM policy development there are common decision points where critical questions need to be addressed. Using an inventory of TDM Policies and Best practices from 10 communities across the United States, learn nine (9) key steps designed to help communities establish TDM policies that are customized to their circumstances and designed for optimal outcomes.

Moderator: Justin Schor, Principal, Wells + Associates
Speaker: Jeff Hermann, Chief of the Site Analysis Section, Fairfax County Department of Transportation
Speaker: Ann Sutphin, Strategic Advisor Transit & Mobility, City of Seattle