Associate - Program Coordinator - Mobility Management + TDM - Wells + Associates

Associate – Program Coordinator – Mobility Management + TDM

Position Overview

Wells + Associates is seeking a Program Coordinator to join our team in Tysons, Virginia. This position is with our Mobility Management + TDM team. Our team specializes in helping businesses, developers, and communities improve transportation, parking, and tenant satisfaction by enhancing accessibility and connectivity.

As experts in TDM, we focus on reducing dependence on single-occupancy vehicles by creating more commuter options and increasing real estate value through tailored multimodal systems. We guide communities and businesses in adapting to evolving transportation regulations and competitive landscapes. Our work includes leading projects to discover new transportation sources, minimizing parking needs, and using technology to enhance business models and connectivity.

The Program Coordinator’s primary function is to advocate for alternative transportation options (bike, bus, walk, carpool, scooters, etc.) within the real estate sector. The Program Coordinator also acts as a liaison among various organizations working cooperatively to promote alternative commute options. The primary role of the Program Coordinator is to oversee and manage multiple aspects of a specific property program or project. This often includes planning, organizing, implementing, and evaluating program activities to ensure they meet the established goals and objectives.

The Program Coordinator facilitates communication with commuters, resolves issues, monitors progress, and reports on outcomes. The Program Coordinator is responsible for developing marketing strategies that advertise TDM programs and promote travel behavior change at office buildings, multi-family residences, universities, hospitals, retail, and hotels. The Program Coordinator assists with the following duties and reports to the Senior Associate on the TDM Team.

Roles + Responsibilities

General

  • Support the Transportation Demand Management (TDM) department’s initiatives with the planning, executing, and tracking of numerous marketing programs such as email, event, social media, or content marketing
  • Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
  • Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
  • Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice
  • Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
  • Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs and to ensure competitiveness
  • Conduct market research and identify trends

Project Specific

  • Recruit and support target outreach partners (employers, commuters, residents) for survey, campaign, and program participation
  • Assist with communication for market research efforts, such as focus groups, electronic surveys, intercept surveys, etc.
  • Prepare and conduct outreach for travel surveys at employer/residential sites.
  • Plan, coordinate, and staff outreach events such as transportation fairs, tabling, lunch and learns, etc.
  • Develop, write, and execute marketing strategies. (ex. Marketing plans, branding standards, creative briefs, collateral, digital media, offline media (print, direct mail), strategy, and messaging
  • Lead pricing and production of marketing collateral (ex, newsletters, brochures, postcards, etc.) and giveaways for outreach-related projects
  • Maintain project websites, contact management databases (ex, Salesforce, and other CRM software applications), and social media tools (e.g., HootSuite)
  • Create and distribute email newsletters and e-blasts using Pardot or similar digital marketing platforms
  • Support and remain in contact with outreach targets to assist them with day-to-day travel and commute needs
  • Remain updated on regional transportation policies and changes to convey to partners
  • Keep stock of outreach materials, including marketing collateral, giveaways, and transportation information

Qualification

  • Bachelor’s degree in business administration, marketing, communications, or a related field
  • 2-4 years of experience in marketing
  • Must have strong organizational and project management skills, as well as attention to details
  • Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
  • Firm grasp on various marketing platforms, channels, and best practices, including social, digital, email marketing, and graphic design
  • Must be a self-starter and able to move projects forward, prioritize tasks, and meet deadlines independently
  • Must have a vital analytical skill to analyze metrics and create reports
  • Must have a high level of creativity
  • Occasional travel may be required
  • Must have a strong customer service background
  • Must have a valid US driver’s license and reliable access to a personal vehicle

Knowledge of Tools

  • Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
  • Background working with CRMs and email marketing tools (e.g., Salesforce and Pardot)
  • Knowledge of survey tools a plus (e.g., Alchemer)
  • Background working with project management tools (e.g., Asana) is a plus

About Wells + Associates

Wells + Associates has been enhancing community access and mobility for over thirty years. We ensure seamless movement and network connectivity through our commitment to sustainable Traffic Engineering, Transportation Planning, and cutting-edge Transportation Demand Management (TDM) solutions. With offices strategically located in Washington, DC, and Charlotte, we collaborate with developers, businesses, and property owners to navigate regulatory processes, secure entitlements, and design multimodal transportation plans that foster progressive urban environments.

Our team brings extensive expertise in transportation demand management, parking management, transportation planning, and traffic engineering. Our qualifications speak volumes:

  • We maintain robust relationships with local agencies, state officials, planning boards, elected representatives, and the development community.
  • Our proven methodology drives successful marketing activities and behavior change programs in transportation.
  • We possess in-depth knowledge of local agency review processes and transportation study guidelines.
  • We are well-versed in the latest and most effective techniques for addressing traffic, parking, transit, pedestrian, and bicycle challenges, tailored to our clients’ needs.
  • Our team stays abreast of developments in our community and nationwide, drawing insights from successes and failures in other locales.
  • We boast a dedicated team of project managers, TDM specialists, engineers, and field personnel with state-of-the-art technology, local standards, and comprehensive reference materials.

At Wells + Associates, we are committed to driving innovation and excellence in transportation solutions, ensuring that developers realize profitable investments, commuters enjoy enhanced transportation options, and property managers optimize their operations.

Compensation

Wells + Associates offers a competitive compensation package that includes medical, dental, and vision insurance, a 401K employer match, an employee stock ownership plan, and a salary based on experience and skill set.

Contact

To apply, please send a cover letter, resume, and list of references to Jessica Lake at hiring@wellsandassociates.com.