Using Incentives to Understand Travel Behavior: A Look at the First goDMV Commuter Competition - Wells + Associates

Using Incentives to Understand Travel Behavior: A Look at the First goDMV Commuter Competition

Commuter Connections, a regional program which coordinates activities aimed at reducing vehicle traffic caused by commuting and promoting biking, walking, transit, and ridesharing options to employers, hosted the first annual regional commuter challenge across the Washington, DC metropolitan area. Small and large employers in DC, Maryland, and Virginia asked employees to log their commutes to receive incentives in the form of CommuterCash points redeemable as Visa gift cards, Venmo payments, SmarTrip credits, Capital Bikeshare memberships and more.

The goDMV Commuter Competition ran from March 3 through May 31, 2025, and boasted more than 40 participating employers and 1,200 participants who logged 36,000+ sustainable trips. Georgetown University was among the large employers participating in the challenge. Wells + Associates has been supporting the university’s traffic planning, engineering, research, and more recently, transportation demand management (TDM) initiatives to increase the number of faculty, staff, and students traveling by transit, carpool, biking, or walking.

The program had over 1,200 participants with over 36,000 sustainable trips logged. Throughout the time period of the competition, vehicle miles were reduced by over 45,000 with an estimated $272,091 saved on commuting.

From March to May, the breakdown of trips logged were:

  • Transit: 17,637
  • Bike: 4,258
  • Carpool: 3,511
  • Walking: 3,089
  • Vanpool: 2,954
  • Telework: 1,859
  • Multimodal: 2,813

Congratulations to Commuter Connections, goDCgo, and other goDMV Commuter Challenge partners on a successful campaign and to the employers who topped the leaderboard, including The World Bank, the American Public Transportation Association, and Loudoun County Government.

Want to earn incentives on your commute? While the challenge is over, the CommuterCash app is live and provides individuals with credits you can turn into cash with every sustainable trip you log.