Lydia Shackelford | Strategic Marketing, Communications, TDM | W+A Skip to main content

Lydia Shackelford

Senior Associate

Lydia develops and implements Transportation Demand Management public outreach and marketing campaigns for W+A clients nationwide. As a marketing and outreach professional, she is well versed in public involvement strategies. In developing communications strategies for our clients, Lydia creates press releases, newsletters, website content, brochures, and technical documents while also managing project budgets and maintaining program timelines. Her skills span strategic messaging and social media, and include program monitoring and evaluation. Lydia is an effective and experienced public speaker with a thorough understanding of client and media relations.


Q+A

+What do you like best about working at W+A?
My favorite things about working at W+A all include our company culture. There’s a work hard, play hard mentality here, which makes coming to work both rewarding and fun. I think working with bright, motivated, and energetic people brings out the best in everyone, and in turn makes it a really enjoyable work environment. 

+Personal life philosophy? 
I read once that no matter how you feel, you should always get up, dress up, and show up. I try to live by this philosophy every day by not allowing things to sideline me. I try to put what matters in front of me and what doesn’t behind me. 

+Who are your role models? 
My parents are the perfect role model pair. My dad portrays an incredible work ethic for my brothers and me to emulate. He has always worked hard to ensure he lives the best life possible and provides the best life for his family. And my mother is by far the most beautiful, kind, and entertaining woman you’ll ever meet. Together, they’re unstoppable. Not to mention they throw incredible parties. 

+Best advice you’ve ever received? 
A few years ago someone told me to frame every troublesome situation with the question, “Will this matter in five years?” When I find myself worrying or stressing out about a situation, I try to remember that, and it really helps frame what’s truly important. 

+Uber or Lyft? 
Uber! I recently got my passenger score from them, and I had a perfect rating. My love for Uber runs deep. 

+Favorite sports team? 
I’m a huge sports fan. You can always find me rooting for my beloved New York Yankees and Houston Texans.


Education

Bachelor of Arts (Honors), Communication: Public Relations, George Mason University

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