Courtney Menjivar | TDM - Travel Behavior Transformation | W+A Skip to main content

Courtney J. Menjivar


Courtney is a passionate global implementer of Transportation Demand Management (TDM) programs. She has more than a decade of experience in research, planning, analysis, material development, and community outreach. She is a leader in developing, implementing, and evaluating TDM programs and marketing campaigns aimed at changing travel behavior of people in Australia, Canada, and throughout the United States. Here expertise spans TDM planning, program development and implementation, marketing and outreach, survey development, TDM training, employer outreach, and monitoring and evaluation.


+How did you get interested in transportation?
I stumbled into the industry following an amazing internship in Perth, Australia in, where I worked with the Western Australia Department of Transport, a community based travel behavior change program. I’m still hooked and enjoy the challenges that come with understanding and influencing human behavior!

+What motivates you?
Problem solving, creativity, and achievement

+How do you relax?
A good book and a glass of red wine!

+If you could live in any other time period, what would it be and why?
I would pick 16th Century England. I’m fascinated with the rich history and constant strategizing for the English crown. I find it interesting that the more power you have, the more vulnerable you become. I’m fascinated at how much these families sacrificed for power. They increased their vulnerability, and, as often was the case in this era, they gave their lives in the quest for power. 

+Your karaoke night song?
Sweet Dreams, the Eurythmics

+Favorite subject in school?


Bachelor of Commerce (Honors), International Business and Finance, University of Manitoba 
Master of Public Relations, University of Maryland, ongoing studies


“Applying Individualized Marketing to the Workplace,” TDM Review, 2008, Issue 4.

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